That moment when you’re checking out tumblr and stumble across a reblog of a music video you were one of the ADs on only a matter of weeks ago…

Yeah, that just happened. here’s that Paramore music video I mentioned a few weeks ago that I was 2nd Assistant Director on. Shot in one day in Austin, TX on near the UT campus during SXSW. Most of the crew was Austin based. This was a super fun shoot. Not into the music, but it’s a fun video and I’m psyched to have been a part of it.

EDIT: the production design was all Austin based folks, several of whom are dear friends of mine…

also, I had no hand in hiring PAs for this, unfortunately. I was just the 2nd ;)


  1. erina reblogged this from andreslucero
  2. andreslucero reblogged this from goingforpicture
  3. tinyem said: Who was the art crew? I loved it!
  4. assistantdirector said: Ha! I just got done firsting another music video for the same company! Small world!
  5. trudyrox said: It looks great! Good job to you and your fellow crew.
  6. goingforpicture posted this

← Previous Post Next Post →


Assistant Directors don't always yell. Sometimes we write about stuff. Because I'm a workaholic, I sometimes feel the need to document the things I see and the questions that are raised while going through the most insane process of making a director's dreams come true. About me: My name is Michelle. I am a (currently) non-union First Assistant Director working out of Austin, TX. I hope to one day join the DGA and direct my own scripts on the side, but until that time comes... Got questions? Comments? Complaints? A project you want me to AD? (I'm cheap!) Email me at - You can also find me on the good ol' twitter -

Ask me anything